Signal vs Coval
Coval sells simulation and call monitoring with unlimited seats. Signal reads your Retell flow and calls and names the step to fix.
In short
Coval's public pricing bills for monitored calls and simulation minutes, so it sells simulated testing and production monitoring. Every plan has unlimited seats, Starter allows 10 metrics per call and Growth lifts that limit, and Enterprise is quoted. This page covers what that pricing shows; for how Coval simulates and monitors calls, see their site. Signal does a narrower job. It reads your Retell agent's flow and production calls, places each repeated failure on a step with a cause, and checks a new version against real callers with a significance test. You approve a one-page brief instead of choosing metrics.
Side by side
- Main job
- CovalSimulation and production monitoring, going by what their plans bill for
- SignalFind what to fix in production and check that the fix worked
- Simulation
- CovalYes: minutes included on every plan, more billed per minute
- SignalReplays of your stored production calls only
- Production monitoring
- CovalYes: a monthly allowance of monitored calls
- SignalEvery call read over the Retell API into a trace through your flow
- A call is graded against
- CovalMetrics: 10 per call on Starter, no limit on Growth
- SignalA one-page brief you approve; outcomes from platform facts first
- Retell connection
- CovalNot covered here; see their site
- SignalAPI key; reads config and calls over the API; no webhook
- Issue placed on a flow step
- CovalNot covered here; see their site
- SignalYes, with a cause or 'cause not established'
- Version comparison
- CovalNot covered here; see their site
- SignalBefore and after on production calls, with a verdict only when the difference is real
- Seats
- CovalUnlimited on every plan
- SignalSet per plan; unlimited on Enterprise
- Trying it
- CovalSeven-day trial, card required
- SignalFree plan with no credits, for exploring the demo
- Past the allowance
- CovalOverage, printed per monitoring minute and per simulation minute
- SignalNo charge; calls wait for the next month or an upgrade
- How they bill
- CovalMonthly plans with monitored calls and simulation minutes included; 20% off annually; Enterprise quoted
- SignalFlat monthly plans with one credit balance; no charge per metric; no overage
Choose Coval if
- You need simulated calls at volume: every Coval plan includes simulation minutes, with more billed by the minute. Signal has no synthetic callers; its simulated tests replay stored production calls.
- You want unlimited seats on every plan, including the smallest. Signal sets seats per plan and is unlimited only on Enterprise.
- You want calls measured on metrics: Starter allows 10 per call and Growth has no limit.
Choose Signal if
- You want each issue placed on the step, tool or transition where it happens, with a cause that says how it is known, or 'cause not established'.
- You want 'the fix worked' measured on production calls, with a verdict only when the difference is real.
- You would rather approve a one-page brief than choose metrics before you know what is wrong.
- You want a free plan to start on, rather than a seven-day trial that needs a card.
- You want a flat monthly bill: calls past your credits wait for the next month or an upgrade, with no overage charge.
What the same calls cost across the market
Every vendor at its list price for the same customer at 1,000, 10,000 and 50,000 calls a month: 3-minute calls, one seat, monitoring only, no simulation.
| Vendor | 1,000 calls | 10,000 calls | 50,000 calls |
|---|---|---|---|
| Signal, monthly | $49Starter, $0.049 a call | $499Scale, $0.050 a call | from $1,500Enterprise, $0.030 a call |
| Signal, annual | $39Starter, $0.039 a call | $425Scale, $0.043 a call | CustomEnterprise |
| Tuner | $39Builder, $0.039 a call | $376.50Builder plus overage, $0.038 a call | $1,729Growth plus overage, $0.035 a call |
| Cekura | $50Pay as you go, $0.05 a call | $500$0.05 a call | $2,500$0.05 a call |
| Coval, the vendor this page compares | $100Starter, $0.10 a call | $500Growth, $0.05 a call | $2,500 to $6,500$0.05 to $0.13 a call |
| Bluejay | $500Growth, $0.50 a call | $1,000Scale, $0.10 a call | about $6,100$0.12 a call, derived |
| Roark | $500Team, $0.50 a call | $3,720Team, $0.37 a call | $18,600Team, $0.37 a call |
| Retell AI QA add-on | $290$0.29 a call | $2,990$0.30 a call | $14,990$0.30 a call |
| Hamming | Contact sales only | Contact sales only | Contact sales only |
List prices read on from each vendor's pricing page.
Signal's price includes the copilot, simulated tests, the API and the MCP server, all paid from its credits. The other figures cover monitoring only.
How each figure was built
- Signal
- Computed from Signal's plans: the smallest plan with enough credits for the volume at 3 minutes a call, at its monthly or annual price.
- Tuner
- About 5 credits a call (from "5,000 credits (~1,000 calls)"). 10,000 calls is 50,000 credits, $39 plus 45,000 × $0.0075. 50,000 calls is 250,000 credits, $399 plus 190,000 × $0.007. Tuner shows no annual discount. Tuner pricing
- Cekura
- "$0.05 per monitored call", flat, so length does not matter. Cekura pricing
- Coval
- Growth $500 plus 40,000 calls over. The page prints the overage as "$0.05/monitoring min" while including calls, so the unit is ambiguous: $2,000 over if per call, $6,000 over if per minute. Coval pricing
- Bluejay
- 150,000 monitoring minutes against 34,000 included, 116,000 over at 1.5x of the implied $1,000 / 34,000 a minute. The implied rate is derived, not printed. Bluejay pricing
- Roark
- 5 metrics at $0.02 each plus $0.024 transcription is $0.124 a minute. At 1,000 calls usage is $372, so the $500 minimum applies. At 50,000 calls Roark would negotiate an Enterprise deal (floor "$4,000+"). Roark pricing
- Retell AI QA add-on
- "$0.10/min" after "First 100 minutes free", assuming the free minutes renew monthly (the page does not say). It sits on top of Retell's voice fees. Retell pricing
- Hamming
- Hamming prints no price. Its own blog estimates "~$2-5K/month for most teams", a vendor estimate and not a price. Hamming pricing Hamming blog estimate
How Coval works
This page covers what Coval’s public pricing shows, read on 2 October 2026. It does not describe how their simulation or monitoring works, how they connect to Retell, or how they report a problem. For that, see their site.
Their plans bill for monitored calls and simulation minutes, so Coval sells simulated testing and production monitoring together, and each self-serve plan includes an allowance of both. Plans also set how many metrics a call can have: 10 on Starter, no limit on Growth.
Plans differ in history and projects too. Starter keeps traces for 30 days and has one project; Growth keeps them for 90 days and has five. Every plan has unlimited seats, and Enterprise adds unlimited projects.
Where Signal differs
This page covers only Coval’s pricing, so this section says what Signal does and leaves the feature comparison to their site.
Where the problem is. Signal reads your flow, including every step and transition, and places each issue on the step, tool or transition where it happens. Calls are grouped by the one change that would fix them.
How sure it is. Every cause says how it is known: measured by the platform, visible in the trace, inferred by a model, or not established. When nothing in the calls confirms a cause, it says so.
Proof on production. When a new version ships, Signal compares before and after once it has taken calls for a grace period, and says whether the difference is real or that there are not enough calls yet.
Nothing to choose first. Coval’s plans are sized partly by metrics per call. Signal has no metrics to pick: you approve a one-page brief drafted from your configuration, and it reads Retell over the API with no webhook.
Where Coval is stronger. Simulation on every plan, and unlimited seats from the smallest plan up. Signal‘s simulated tests replay stored production calls against a draft, within a monthly credit balance, and it has no synthetic callers. Its seats are set per plan below Enterprise.
What it costs
Coval has three plans. Starter and Growth are monthly plans, each with an allowance of monitored calls and simulation minutes: Starter includes 1,000 monitored calls and 100 simulation minutes, Growth 10,000 calls and 1,000 minutes. Both come with a seven-day trial that needs a card, and annual billing is 20% off. Enterprise is quoted, from a starting price their page prints.
Past the allowance, both plans charge overage, at a lower rate on Growth than on Starter. The page prints monitoring overage per minute even though the allowance counts calls, so ask Coval which unit applies before you estimate a busy month.
The price table on this page compares monitoring only. Coval’s plans also include simulation minutes, which the table does not count, and above Growth’s allowance its figure depends on which overage unit applies.
Signal charges a flat monthly plan with one balance of credits: each minute of a call costs a credit once it has started, and tests and the copilot draw on the same balance. Adding a check does not change the bill, and there is no charge per metric. There are no overage charges either: calls past the balance are stored, and analysed when the month resets or after an upgrade.
Using both
Signal reads Retell over the API and registers no webhook, so it leaves your agent’s settings as they are, whatever Coval’s integration needs.
- Signal reads production and names the issue: the step, the cause, the calls behind it.
- You test the change with Coval’s simulation before it ships.
- After release, Signal checks production: did the issue shrink, and did anything else get worse.
Checked on 2 October 2026 against Coval's public pages.www.coval.ai